REEEP

VIABLE BUSINESS MODELS Energy access is one of the world's greatest market challenges: How to make a profit (or meet costs) serving people who have low incomes and who live in remote places ? Claros can help. Expertise: Grounded in the disciplines of business strategy and operational design. Experience: As global executives and consultants we have assessed pro-poor clean energy markets and businesses in depth in multiple countries, across multiple technologies and support programs, and evaluated and designed multiple business models, leading to proven commercial success. Approach: High level studies of markets and opportunities are not enough. To design viable business models requires a detailed understanding of customers - why and how they will buy, the operating detail and cash flows of the business that will interact with customers, and the workings and incentives of each enterprise in the value chain. The market must be understood from the bottom up. And, like diagnosing a sick patient, it requires expertise and experience to identify the route to success. Claros assess pro-poor renewable energy markets from the high level down to the individual customer and transaction, then design robust marketing strategy and operating strategy. This deep perspective and wide experience means we design robust business models.