Since 1997, the WMA has been providing a neutral judging of online marketing efforts, with judges drawn from internet marketing, on-line advertising, PR and website design. Websites are rated in seven individual categories: design, innovation, content, technology, interactivity, copywriting and ease of use.
The reegle clean energy info portal scored higher than any other non-profit website in ease of use. It also earned an overall rating that was above the norm for the non-profit sector and higher than the average for all Web Award recipients.
“User satisfaction and intuitive navigation were two cornerstones of the recent re-design of the website,” notes Florian Bauer, reegle’s product manager, “and these results show that we are very much on track in these key dimensions. We owe a debt of gratitude to our designers and usability experts from Ferrás Corporate Design and our developers from the Semantic Web Company, who translated these priorities into reality.”
As part of the recognition, reegle.info will be listed in the Web Award database and is also featured on an award page dedicated to reegle on the Web Marketing Association’s WebAward site.